Global Business Marketing of Pinatex Product-Myassignmenthelp.Com

Question: Discuss About The Global Business Marketing Of Pinatex Product? Answer: Introduction. The main purpose of this report is to lay down strategies so as to enhance competitive marketing advantage for a new product. This report is carried out after a strategic research analysis was conducted in the UK regarding all the possible variables that would affect the marketing of Pinatex product. This report indicates the various variables that affect this product. For the purpose of this report, as a marketing manager of Ananas company that is based in the UK would like to adhere to the requirements asserted by the Ananas CEO Mr. Carmen Hijosa (Yuksel, 2015). The Anana Company is ready to market the new product called Pinatex. Pinatex is the innovative product that Ananas Anam has released to all the customers all over the UK. Pinatex refers to a leather product that has been manufactured from natural textile extracted from plant fibres waste (Gibson Kirkwood, 2014). They are also extracted from pineapple leaf fibres in Philippines. Pinatex has competitive advantage to help far mers and is environmental friendly since it recycles the waste products produced by pineapple. Having said that, the next section will look at the various variables in order to market Pinatex product. This variable will cut across economic elements, political aspects, social factors, cultural beliefs as well as technological environments. This company producing Pinatex is called Ananas Anam is based in the UK. This simply means marketing will start from UK as we market the product to other customers all over the world. Variables affecting marketing of Pinatex product. There are several variables or factors that will affect Pinatex product. These variables include economic factors, social cultural aspects, political elements, technological factors, financial factors and many other variable with that regard. Economic factors. Economic factors are some of the many factors that critically affect marketing of Pinatex product that is widely consumed. In UK, these economic elements have the tendency of affecting marketing of Pinatex on two tight ends. This could be positive implications as well as negative implications. The concept of positivism and negativism in marketing is based on the level by which marketers use in both weak and strong economics. More importantly, in UK it has been proved beyond any reasonable doubt that a weak economic environment can have good response as well as bad response towards marketers strategic position in marketing. The reverse on this is also true. The dynamics of economic elements further involves the segmentation of the global environment surrounding economic aspects. Pinatex product marketing has been affected economically since the markets and competitors in the global village has replaced the common local market and competitors. Furthermore, due to uncertain, unpredictab le and volatile global economic factors. Pinatex product need to be sold to all the potential customers with the current forces of demand and supply mechanisms. Again, to ensure high sale of Pinatex product in UK, there should be rise in the rate of globalization and the critical interaction and interconnection of world economics. Lastly, it is economically important to eliminate or rather reduce the non-tariff and tariff barriers so as to attain the suitable economies of scale for Pinatex product. It is also good to have favorable competition within local markets and in both import and export markets. Political factors. This is yet another very important variable the affect the marketing of Pinatex product in UK. Political factors basically refers to the mechanisms used by the government of the day toward marketing and other related aspects. For the purpose of this report, the analysis conducted indicates that political variable has both positive and negative influence in marketing of Pinatex all over the globe. To start with, we consider political stability in UK (Brownlie, 2007). Political stability typically refers to situation where the current conditions and mood in the political arena are peaceful and people can exercise all their democratic right. Therefore, from the analysis, during the seasons of political stability, the sale of Pinatex product is quite high because at that particular time marketing of Pinatex can reach a wider market. On the same note, money in in good circulation and therefore the purchasing power is quite high. This can be said to be the boom season. It is at this partic ular political stability period that Ananas Anam need to sell much of Pinatex because the government has provided perfect political environment for marketing. On the contrary, during political instability, the reverse happen. It worsen such that marketing of Pinatex reduce significantly (Jameson, 2013). During political instability, there is low money purchasing power (Mankiw, 2015). Most government at that particular time use most of the resource in maintaining peace and very minimal economic aspects are considered. This will affect marketing of Pinatex negatively. Another factor in political variable that could affect marketing of Pinatex is government policies. There are some policies that will promote marketing while others discourage the marketing of Pinatex in UK. If the government provide proper incentives in production of Pinatex, then Ananas Anam will be able to market Pinatex with ease and more sales will be made. On the other hand, in case heavy taxes are imposed on the s ame product, it become a challenge to market Pinatex because a huge portion of revenue collected is taken as withdrawal from the company inform of taxes (Kotler, 2011). Again, some politician will have personal interest towards a particular field. If political view favor agricultural production section, the Ananas Anam will be in good position to market Pinatex to a wider coverage. It is through the political platform that the government of the day negotiate trade incentives, non-tariffs and tariff barriers in marketing with local and international market (Wooldridge Shapka, 2012). Favorable trade tariffs will promote marketing of Pinatex while unfavorable trade tariffs will affect marketing of Pinatex negatively. The same government is capable of protecting Ananas industry and enhancing bilateral agreements concerning marketing. Ananas wish to involve the government in enhancing marketing of Pinatex since government is the main facilitator at the macro level arena through provision of bilateral and multinational aid in marketing (Kieso, 2016). International marketing can be effected at micro level arena by enhancing subsidies, tax incentives and provision of concessional loans and grants. The government may reduce taxes in the domestic market such as inspection fees, road and haulage taxes as well as payroll tax. Social factors. There are social factors that critically affect the marketing of Pinatex Product produced by Ananas Anam. Socially, there some group of individuals who has no interest in Pinatex product due to some social problems. In UK for instance, a huge group of people is surviving with less than $5 a day (Hubbard, 2016). This implies that, the only thing they can be able to afford at any particular point in time is the basic human needs such as food, shelter and clothing. This means socially and economically these people are not empowered. Thus, marketing Pinatex to such people will not bear any fruit. These are not potential customers and consumers of Pinatex product because socially they are discriminated and stigmatized. Cultural variables. It is very important for any investor to appreciate the culture of the customers and consumers. In UK for instance, the culture here will promote Pinatex marketing because majority of the citizens use the subsidiary products associated with Pinatex, this is a sure market for Ananas Anam to market Pinatex. There are other international markets that as well use subsidiary products associated with Pinatex (Grawal, 2016). In such a case marketing is easier for marketing manager. However, there are some cultures in other areas that do not use any product associated to Pinatex. This implies that, there is very low opportunities to sell such a product. This cultural beliefs will affect marketing negatively. The only thing to done in such case is to introduce other subsidiary products that will trigger an immediate need of Pinatex product such as leather product in such cultures. Otherwise it remain a big challenge to market the product in such conditions. Technological factors. This is one of the current trend in the field of marketing. The world has become a global village after technology was utilized in marketing. This variable has enabled many companies to reach potential customers and consumers with ease, faster, minimal marketing costs and consistency (Franco, 2015). Using the various technological platforms and application, Pinatex can reach the consumers all over the globe. Technological applications such as e-commerce and e-marketing tools are among the many other technological tools used in marketing. Another approach that Ananas Anam need to embrace is the company website. Marketing of Pinatex can be done via the Company websites. Other social media platforms can be used to market Pinatex. This is the simplest and most accessible method of marketing in the current generation. Environmental factors. As discussed earlier in the context, Pinatex is a product that is obtained from farm product such as pineapples and other plant waste product. It is important to ensure that the whole exercise of extraction and processing is environmental friendly. This will give motivation to farmers and other stakeholders (Bahnan, 2013). It also important to enhance agricultural aspect in the environment so as to have reliable supply of raw materials even at time of adverse climatic conditions. This will promote marketing since the marketers are sure of consistent supply of Pinatex from Ananas Anam. Conclusion. In conclusion, marketing is very important to any company that produces a particular product. Ananas Anam Company has taken a step forward to conduct strategic analysis on certain important variables that affect the marketing of Pinatex. If all these variables are critically analyzed, the company will be able to reach both local and international markets with ultimate competitive advantage. The most important thing in marketing is to produce quality products. When you target a certain market for a given product, make sure the supply and demand mechanisms go hand in hand. Consistency in marketing will yield huge sales to Ananas Anam from their Pinatex product. References. Books. Bahnan, N. (2013). Annual Editions: Marketing. McGraw-Hill Education. Franco, S.A. (2015). Fundamentals of Corporate Finance. McGraw-Hill Education. Grawal, D. (2016). M: Marketing. McGraw-Hill Education. Hubbard, G.R. (2016). Microeconomics. Pearson. Kieso, D.E. (2016). Intermediate Accounting. Wiley. Kotler, P. (2011). Framework for Marketing Management. Pearson. Mankiw, G.N. (2015). Macroeconomics. 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